Aligning travel program and strategic corporate goals is smart. Using mobile to further connect the two — even smarter. Here are five reasons your travel program should have a mobile strategy:
- Traveler safety and security. Use mobile devices — whether company-issued or employee-owned — to provide tailored security information to business travelers. Mobile also enables tracking and assisting in an emergency.
- Savings and cost control. Steer travelers using mobile prompts to guide them toward better buying decisions on the road. Reminders about preferred ground transportation options, hotel amenities — even restaurant recommendations — offer helpful information to travelers and influence how they spend.
- Standards and efficiencies. Make trips run smoother and increase traveler efficiency by sending itinerary information to travelers on the go. Mobile also helps you advise and solve problems for travelers when a journey is disrupted.
- Traveler satisfaction. Enable travelers to log in with mobile devices to share feedback on their trip experiences. It’s a convenient way for road warriors to advise one another, and having the outlet increases traveler satisfaction. Plus, feedback delivered via mobile gives you timely intelligence on what’s working — and not working — with preferred suppliers, so you can respond quickly. That boosts satisfaction, too.
- Environmental and social impact. The same kind of mobile reminders that help contain costs also can further your corporate social responsibility goals around travel. Mobile allows travelers to track their carbon footprints, keep up with CSR initiatives while on trips and more.
Looking for additional mobile tips? Read the new paper, Mobilize Your Travel Program: Engage with the Mobile World, and ask your account manager how BCD Travel can help you create a successful mobile strategy for business travel.
