Choice Hotels opens new hotels in EMEA region

 Plans include adding 8,000 new rooms in the Middle East alone.

Choice Hotels – one of the largest hotel chains worldwide – is expanding its reach in Austria, Hungary, Greece, and the Middle East.

In the Middle East alone, around 25 Comfort, Quality and Clarion brand hotels will be constructed by 2021, providing 8,000 new hotel rooms in the region. Greece will get five hotels.

In Austria and Hungary, the Choice portfolio has already expanded to include seven co-branded hotels for Star Inn Hotel by Comfort and Star Inn Hotel by Quality. New hotels in Turkey, Belgium and Germany expand the portfolio of the four European brands – Comfort, Quality, Clarion and Ascend Hotel Collection – covering the economy budget market through to the exclusive boutique hotel experience.

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