BCD Meetings & Events announced plans to acquire Grass Roots Meetings & Events, a U.K. firm that specializes in strategic meetings and delegate management. The acquisition will strengthen and diversify BCD M&E’s global service offering.
“Grass Roots Meetings & Events has built a phenomenal offering across the globe—one that is a solid complement to our current business,” said Nigel Cooper, BCD M&E managing director in EMEA. “We saw a strong cultural fit with the organization and realized our services are stronger together than apart. In addition to the expanded capabilities, no other organization can offer an end-to-end delegate management solution such as this.”
BCD M&E will add 220 employees with local expertise in the U.K., Germany, U.S., Switzerland and Singapore. Grass Roots Meetings & Events currently manages over £150 million (approximately US$203 million) in meeting spend, working with top global professional services firms, investment banks and other large companies.
“We have been strategically investing to grow our global presence and service offering over the last three years,” said BCD M&E Global President Scott Graf. “This acquisition is about strengthening local event operations, offering new venue sourcing technology and expanding our delegate management solution.”
Learn more about BCD M&E’s meetings management expertise at bcdme.com/insights.