BCD Meetings & Events has published a new report for 2022, sharing the lessons they’ll use to come out stronger and better positioned for future success. The report, What’s trending 2022, features BCD M&E leaders and experts from around the globe, sharing their insights on how to best plan future events with creativity, data analysis and crisis management best practices.
Report contributors point to hybrid options, sustainability, and strategic meetings management programs (SMMPs) as top elements for planners, regardless of region. Looking ahead to 2022, they predict event planners will shift into greater roles as event designers. Taking a logistics-only approach to planning is no longer sufficient; event planners will need to design events with attendee engagement in mind. Meeting tracks must be strategically and carefully developed to deliver impact to attendees and ROI to stakeholders.