If your travel program needs a performance boost, try a concerted effort to engage travelers, advises Advito expert Lesley O’Bryan. Her recent blog on the business travel consultancy’s website explores the benefits of enlisting outside help to ramp up traveler engagement quickly and effectively.
O’Bryan, practice leader for the business travel consultancy, offers five signs an outsourced traveler engagement marketing strategy might work for your program. She encourages travel managers to ask themselves whether they have:
- Limited staff
- Maxed-out workloads
- Lack of marketing expertise on staff
- Need to demonstrate value to company leaders
- Stagnant program performance
If any (or all) of these signs seem familiar, look into outsourcing traveler engagement, O’Bryan says. It’s a cost-effective way to boost policy compliance and drive savings.