Is dynamic hotel pricing coming of age?

Advito white paper offers guidance on dynamic hotel pricing.

The principle of dynamic pricing—the changing price of a commodity based on current market value—isn’t new in business travel. But it is gaining new prominence in accommodation pricing as hotels increasingly use their version of dynamic pricing, i.e., best-available rate, as the basis for calculating price.

In the hotel industry’s dynamic pricing model, a hotel and a corporate buyer negotiate a discounted rate, which the corporate buyer then can apply to best-available rate.

The model is still evolving, but it’s already having an impact on corporate travel programs. A new white paper from Advito evaluates the trend and offers guidance for how companies can succeed in an environment of dynamic hotel pricing.

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