Changes in traveler behavior, hotel chain marketing tactics and content sources have introduced a new level of chaos into corporate hotel programs. The result is confusing deals and complex policies that hide hotel programs’ true value: enhancing traveler experiences and supporting savings and duty of care.
Read a recently released executive summary of the webcast, Hidden Figures: How to Remove Invisible Costs from Your Hotel Program, staged by The BTN Group and sponsored by BCD Travel. In the report, Michelle De Costa, director of Category Strategy & Corporate Travel for Liberty Mutual; Jill Huffman, senior manager of Global Travel and Meetings Management at Cardinal Health; and BCD Travel’s Lisa Scott explore hotel program problems and solutions, including:
- The cost of hotel leakage
- How to communicate hotel program benefits to travelers
- Duty of care and compliance strategies
- How to use hotel audits to boost program integrity
- Ways to engage travelers in the corporate program
Want to know more? Listen to a free replay of the 60-minute webcast, and go deeper into how these veteran business travel professionals have improved hotel program performance.
