A better compliance with the travel policy implies and demands a closer relationship between the travel manager and business traveler. We analyzed the influence of traveler engagement. Get a quick insight into the results of our new whitepaper “Get engaged: Empowering travelers to make smart buying choices” in this infographic.
New type of business traveler
“A new type of business traveler arose over the last few years: A true do it yourself enthusiast who progressively thinks like a consumer, and wants to make independent choices”, says Charuta Fadnis, Senior Director, Research & Intelligence from BCD Travel. “But those choices are not always cost effective for the organization. A good relationship with the business traveler makes it easier to influence the buying and travel behavior in a way that is beneficial for all stakeholders, and enhances security”, she adds. Watch this video to learn about Charuta Fadnis’ tips for getting travelers engaged.
Temptations are never far away
Besides the uprising “consumer behavior”, external factors are also affecting the business traveler. Suppliers such as hotels, airlines and booking sites continuously approach business travelers with offers and promotions. As a result, the temptation to retreat from the travel policy is never far away. With safety becoming priority number one for travel managers around the globe, it’s more important than ever to avoid that, and to engage and convince travelers to stick to the policy.
Empower travelers to make smart buying choices
BCD Travel bundles recommendations, insights, and best practices concerning engaged travelers in a new white paper. “Get engaged: Empowering travelers to make smart buying choices” demonstrates step by step how companies can achieve traveler engagement by using a strong plan, the right people and suitable communication. The company also offers advice on how travel managers can stick to their travelers’ preferences, while taking into account the financial aspect and safety.
Three steps for engaged travelers
The white paper is divided into three steps:
- The right plan: translate travel behavior data into a specific action plan
- The right tools: approach the traveler with digital tools they use anyway
- The right people: use the help of experts when executing
