BCD expert highlights B2C trends in B2B travel

Will Pinnell shares insights into mobile tools.

“Business-to-consumer trends are seeping into business-to-business travel. Corporate travelers are looking more and more like leisure travelers, and this is a big shift,” explains Will Pinnell, BCD’s vice president for digital product planning.

Will PinnellIn response, he says, some companies with high revenue-generating road warriors are embracing the notion of traveler happiness and providing their employees with consumer-like mobile tools, such as BCD’s TripSource.

Not only does TripSource provide the intuitive, time-saving functionality business travelers increasingly demand, it also creates opportunities for firms to influence the behavior of their employees, Pinnell adds. For example, companies can use TripSource to educate travelers about bottom-line benefits of staying in a preferred hotel; encourage them to review bills to verify charges; and remind them to contact corporate security when they arrive in high-risk destinations.

Corporate travel managers and their stakeholders are slowly switching from a purely procurement-oriented perspective on costs to a broader view about travel as a business investment and the importance of increasing satisfaction among high-value employees, Pinnell says. He contends that armed with the right travel program strategy and tools, companies can do both—achieve savings and improve the traveler experience.

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