Artificial intelligence has enabled a range of apps, bots and software that make it easier for companies to interact with their travelers at every step of a journey.
The travel industry is well positioned to embrace AI, which automates computer processes to simulate human brain function. So far, the technology has shown the greatest managed-travel potential as a complement to travel agents. For example, AI can prompt agents to offer relevant options during booking.
The wider travel industry also adopting artificial intelligence. Hilton, Starwood, InterContinental and Marriott hotels already are trying out robots for some guest services. The 2017 Industry Forecast from Advito offers more examples of the AI trend, as well as related recommendations for travel buyers.
Artificial intelligence is still in its infancy, but it’s developing quickly. It promises to help simplify complex business travel decisions, shorten the booking process and deliver personalized offerings to corporate travelers.
Get more analysis and insights by downloading Advito’s 2017 Industry Forecast. Want to learn how to use the report to improve your travel program? Talk to your BCD Travel account manager or email Advito at [email protected].
