You’ve completed the first step in investigating the shared economy. Now it’s time to conduct a short survey, weigh the pros and cons and then create a strategic brief.
Step 2: Conduct a short survey
Your travellers are certainly interested – and may even be currently using – one or more of these services. It’s time to ask them what they think of the sharing economy’s services. Start by outlining a quick survey about the pros and cons of shared travel by region. Design your survey to get a better idea of where you could allow these services and who could deliver these services. You’ll find valuable information, including why some shared travel companies stand out more than others.
“This data helps you compare these new travel suppliers against traditional ones,” explained John Dale, senior vice president – Asia Pacific for BCD Travel. “It also lets you ask questions about safety, service and cost to gauge traveller concerns. And, it’ll let you know if the sharing economy fits in with your company culture.”
Step 3: Weigh the pros and cons
Quite frankly, the cost savings may not outweigh the service or safety concerns. Use your survey to gather additional data and then weigh the pros and cons completely. There may be overwhelming demand for such services. Then you task becomes selecting companies who can best address safety and service concerns. Or you may find that shared travel doesn’t fit with your organization.
Either way, use the data you collect to create a strong stance on this rapidly growing, new service model. A good travel manager is ready to change and the sharing economy model represents a new challenge/opportunity for business travel.
Step 4: Create a strategic brief or policy for the sharing economy
Once you have processed the data and evaluated the sharing economy suppliers, you’re ready to create a strategic brief or policy. If you’ve decided to try shared economy travel services, outline the reasons why, but also clearly list the risks and concerns. Creating a strategic brief is a great way to roll out a new program. Be sure to limit the length to under two pages and outline when, where, who, how and why it will suit your needs.
If you decide to hold off on shared economy travel services, the strategic brief reinforces your decision. Remember to reevaluate services each year as the popularity evolves worldwide.
Ready to initiate a trial sharing economy travel program?
BCD Travel is your partner in creating and managing a robust travel program. Learn more about the sharing economy in our whitepaper or contact us for more information.