Business travelers bring consumer habits to the office. They want to earn hotel points and perks for work-related travel the same way they do for leisure travel. But when they build up their loyalty program accounts, they may unknowingly book room options or properties outside of your corporate program.
Travel managers must strike a balance between helping travelers earn and keep their hotel points and meeting program goals for compliance and savings. That takes creativity and planning; here are four tips for success:
Keep searches simple
Customize booking tools so travelers can search or filter by loyalty programs. Use tools like TripSource® to empower travelers to search according to their preferences and pick from a wide variety of properties, all in-program.
Help travelers maximize hotel points
Use your online booking tool to show travelers how they can increase hotel points by using other in-program suppliers, like car rental or restaurant partners. Display potential points that can be earned with every booking.
Lobby for better benefits
Ask preferred hoteliers to offer your travelers the same or better benefits through the corporate program that they would receive if they booked directly with the hotel. Push for consistency across suppliers and properties, and be diligent about checking to make sure travelers get the perks you’ve secured for them. The hotel environment changes constantly, so be prepared to negotiate and renegotiate throughout the year.
Win over your travelers
When travelers use your corporate program, you contain costs and boost traveler safety and satisfaction. Use traveler engagement techniques to let them know about hotel loyalty perks and other program benefits. You’ll gain influence over their booking and buying decisions at every stage of the trip.