Jeroen Hurkmans

Vice President EMEA/APAC, Advito​​

As vice president, Jeroen Hurkmans is part of the global Advito management team and leads business development in the EMEA and APAC markets, specializing in strategic program management engagements for his clients. He manages a team of consultants providing travel management services that range from air and hotel sourcing consulting to progressive program management. With a drive to explore new ways to improve client travel programs, Jeroen focuses on delivering savings while keeping travelers satisfied.

A seasoned travel industry consultant, Jeroen is a frequently requested event speaker and media resource. His previous work helped build the European consulting arm of Worldtravel and also includes consulting work at Nolan, Norton & Co. and Hay Group. He is based in Advito’s European headquarters in Utrecht, the Netherlands.

Jeroen earned marketing and management degrees from Maastricht University, the Netherlands, and BI Norwegian Business School in Oslo, Norway.

Speaker topics:

  • Demand & Behavior Management (Traveler engagement & Total Collaboration Management)
  • Dynamic Program Management
  • Policy
  • Sourcing
  • Strategic Travel Programs
  • Travel Risk Management