BCD Travel account managers do more for you

A communications plan makes all the difference

To influence traveller behaviour you have to be heard. A good communications strategy will let you influence behaviour and improve performance by reaching travellers in the ways they prefer. We’ll look at your current communications patterns and practices and suggest how you can better promote your program goals. It’s not just about sending messages back and forth – it’s about creating communities to involve people and help them travel better. It could also be about finding new ways to interact – like en route messaging, collaborative online workspaces and social media – and integrating them with your current ones. It could even be about using ratings and reviews to encourage better choices. Your account manager will help you engage travellers in your program to:

  • Improve traveller productivity
  • Keep travellers happy and engaged
  • Encourage “better than policy” performance

Want to learn more?