As outlined in this white paper from BCD Travel, travel managers are beginning to understand the risks of not taking steps to engage and influence travelers. Here’s why:
- Millennials with a do-it-yourself attitude are beginning to dominate the workforce, influencing the behaviors of travelers in other age groups.
- Suppliers are increasingly targeting travelers directly, engaging with them to influence their buying decisions.
- Business travelers increasingly expect the same level of choice for their business trips that they enjoy for leisure travel. They want consumer-grade tools and consumer-style interaction from their corporate travel programs.
Read to understand the important role of traveler engagement in a successful modern travel program.