Case study: Engaging travelers at LinkedIn

Engaging travelers at LinkedIn

A recently released case study explores how LinkedIn’s travel program tapped into Advito’s Traveler Engagement™expertise to strengthen bonds with on-the-road employees. The result: happier and more productive travelers who are better connected to the company.

The engagement effort led to LinkedIn’s traveler satisfaction score among U.S. employees hitting 84%—an increase of 20 percentage points in two years. Advito helped LinkedIn’s travel team create a recognizable travel program brand, TravelIn, that uses mobile, digital, virtual and social media tools to boost traveler awareness, advocacy, loyalty, trust and satisfaction.

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Case study: EcoVadis outlines BCD Travel’s path to gold

In 2016, BCD Travel became the first travel management company to earn a gold rating from EcoVadis, an independent, internationally recognized firm that measures corporate social responsibility performance. The gold status places BCD in the top 1% of all suppliers assessed by the ratings firm.

A new case study from EcoVadis outlines the steps BCD took to achieve EcoVadis gold:

Solidifying ongoing support from company leaders and integrating CSR into BCD’s corporate strategic direction
Educating and engaging employees worldwide in the CSR effort
Integrating CSR goals into all global operations, including partners and suppliers
Measuring progress using EcoVadis’ tools, and making adjustments to ensure success

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Case study: Textron uses TripSource to boost in-program airport parking by more than 90%

Like many large companies, Textron’s travel policy information is contained in a multi-page document posted on the company’s intranet. Employees weren’t taking advantage of guidance or available offers because they just weren’t taking time to go online and learn about them. That led to higher travel costs and missed opportunities to show travelers how staying within policy benefitted them.

Textron turned to BCD Travel’s TripSource® for help—creating a traveler messaging campaign that delivered information about the company’s airport parking discounts at the moment when travelers needed to know.

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Case study: Pitney Bowes saves $2.7 million with DecisionSource

Pitney Bowes’ travel policy adhered to best-in-class standards; nonetheless, many of its 15,000 employees weren’t following the policy when booking trips. Their noncompliance drove up costs and made it difficult to keep track of travelers’ whereabouts—an important component of the company’s duty of care to employees.

The global technology company turned to DecisionSource®, BCD Travel’s proprietary data management tool, to better understand and manage traveler behavior. DecisionSource enabled customized Travel Report Card reports defined by business unit or line of business. Travel program leaders saw which departments had the biggest opportunity for improvement with noncompliant travelers. Then they reached out to those departmental leaders and began educating travelers about the travel policy and why compliance matters—both to their safety and to the company’s bottom line.

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Tension in a trouble zone sparks BCD Travel evacuation plan

Planning and cooperation contribute to the successful evacuation of expatriates in Egypt In the midst of growing political unrest in early July, the U.S. Embassy in Cairo closed and the State Department advised all non-essential U.S. citizens to leave Egypt. Our client, an aerospace and defense contractor, knew evacuations were imminent for their expatriates living in the region and they asked BCD Travel to handle the evacuation plan.

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Mondelez case study

A new case study delves into how Advito’s traveler engagement practice helped Mondelēz International, a global snack foods giant, tap into the power of influencing traveler behavior.

Advito, the consulting arm of BCD Travel, helped Mondelēz create a messaging campaign that successfully encouraged employees to spend less—and spend smarter—on every trip.

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