Business intelligence in travel
BCD Travel releases brand new white paper
Copenhagen, June 12, 2014 – Business leaders’ interest in data has gone viral over the last year. And as their interest grows, these leaders raise a number of questions: How can we understand data? How can we compare and benchmark? What’s the best way to look at data?
The answer, for travel as for many other areas of corporate activity: business intelligence (BI). From simple reporting to complex predictive analytics, business intelligence gives you the information and the context you need to answer your travel program performance questions. You can see what happened in the past, analyze why it happened, monitor current developments, and even predict what may happen in the future.
For corporate travel programs, the right business intelligence strategy means you can analyze all your travel-related spend as easily as you can review a single booking. With continuous development in data accessibility, more travel managers will be able to integrate all data sources within one data warehouse. And ultimately, business intelligence through Big Data could be a game changer.
There might be more than meets the eye.
Used to your advantage, business intelligence can raise your status within your organization. You and your management can gain deeper insights into travel, its impact on employees and the risks and rewards of a well-run program. And that means you make a more strategic contribution to the business.